Case Studies

Huihua Financial Leasing helps Anlian Group to raise 340 units of Volkswagen Shenyang Store to win the Excellent Used Car Dealer Award Wen Yin Lina Volkswagen Shenyang Store

Release time:2020-11-27 Number of views:267

With the great attention and support of the general manager of the store, the second-hand car business of the Volkswagen Shenyang store has won the "Excellent Second-hand Car Dealer Award" from FAW-Volkswagen for two consecutive years. As the automotive aftermarket business segment that assists in new car sales, the second-hand car department of Volkswagen Shenyang store through refined management of targets, acquisitions and inventory, the replacement rate and certified car sales have reached a new level every year, and the second-hand car business segments have exceeded the manufacturers The average value not only improves sales opportunities for new cars in the store, but also contributes to the sustainable development of the company and the achievement of overall profit goals. At the same time, our business ranks among the best in the industry and the overall professionalism of the team is second to none.


Achieving good results is mainly because the store has set challenging goals for us on the basis of the group budget value. We continue to add weight to ourselves. By adjusting performance and controlling expenses, we can continuously refresh sales and profits. In terms of replacement rate, we have set up a two-way evaluation model for appraisers and sales consultants, and for certified vehicles, we have adopted a model of setting up an outsourced procurement team and a bidding team to enhance certification collection.


  Due to the priority of the used car industry and the particularity of the business, improving the stability of the company's second-hand car business sector is the key. We will adjust the business development structure from the current appraiser-led business to the multi-position-led business, and continue to develop healthy business while improving Work efficiency.


  In 2020, we have set the following challenge targets: For manufacturers, used car operation management will be raised from the top ten in the country this year to the top three; the top three in the northeastern region of certified car sales will be promoted to the first; in terms of business, we will set performance , Personnel and job planning, business model and acquisition channel adjustment, talent training and other methods to enhance the regional leadership of used car sales, the replacement rate of the industry, and the leading brand of used car gross profit margin.


The second-hand car team will do its best to support the sales department, contribute to the output value of the service department and the renewal business, and do its best for the development of the group.

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