Chairman message
Cultural concept
Survival and development
Operation and management
Team building
Survival and development in winter
The lofty goal reflects the mind and determination
Correctly judge and grasp the situation, seize opportunities, take advantage of the situation, and achieve the "seven ones" phased goal as soon as possible
Weak foundation, precarious
Meet new challenges, grasp new opportunities, and work together to create new advantages
Divide into two to look at the situation, strengthen confidence to meet challenges, lay a solid foundation, and work hard to seek development
Winter "construction" or "cat winter"
Goodbye won't be too far away
Meet new challenges, grasp new opportunities, and work together to create new advantages

In the context of the big market, only by having a relatively objective judgment on the current and future situation can we seize opportunities, react quickly, and continue to develop. At present, China’s auto market has overcapacity and oversupply, and the price war has been extended from complete vehicles to maintenance services; the implementation of the national anti-monopoly law has continued to deepen, and dealers who used to be mainly 4S stores are facing huge challenges; new energy , New technology triggers industrial upgrading, which will change the market structure; the Internet has penetrated extensively and powerfully in all walks of life, and how to play the game of the Internet in the automotive industry. The above-mentioned problems require us to seriously consider and face.


This year, the group has explored in many ways to explore new profit growth points, and has made some breakthroughs and innovations under the existing business model. It has laid the groundwork and preparations for next year. There is still a lot of room for future development.


The fundamentals of Huihua Group are getting better and better after continuous optimization. In the years of development, we have always adhered to the principle of business ethics and integrity, not touching high-voltage lines, not running red lights, and operating in accordance with the law. So we have no worries about future development. 2014 is the adjustment year of Huihua Group, and the adjustment of the management team is unprecedented. Optimized by adjusting the management team, most of the new performers have better mental outlook, positive and productive work, and the team cohesion is greatly enhanced. In the past, the automobile market was in a blowout era, but now some of our units face the test of survival due to micro-growth and severe market competition. In the face of difficulties, leaders cannot lead by example, and playing an exemplary role will not lead to a strong team. The situation is pressing, and enterprises must continue to develop, and optimization is destined to become the norm. Managers must adjust themselves according to the development and changes of the situation, so that the fittest survive.


To solve the human problem, to be invincible in the competition, the key to be solved is execution. No matter how good strategic planning and ambitious goals are, they cannot be implemented without strong execution. To implement regulations and achieve business objectives, there must be no discounts and no bargaining of prices; violations must be accountable and rigidly restrained, so that the system becomes a live high-voltage line. Singing black faces is within the scope of professional managers' responsibilities, and you cannot always be good people. To solve the problem of execution, the plan should first be clear, scientific and reasonable, and detailed in place; the functional departments of the group should sink to find problems, help business units solve problems, discover and cultivate innovative talents and units, and summarize and promote typical experiences ; Finally, the incentives are in place, the assessment is effective, and a good atmosphere of rewarding hard work and punishing laziness is truly formed.


The current situation can be summarized as difficulties and hopes, challenges and opportunities coexist. We have no reason to be blindly optimistic, but there is no reason to be pessimistic and disappointed. At present, there are not many dealer groups that have a good life like ours. We should cherish them. The key to how far an enterprise can go and what height a person can reach is in the field of vision. It is necessary to stand taller and have a long-term perspective.


Quoted from the chairman's message in the 25th issue