At the 23rd Chengdu International Automobile Exhibition, FAW Bestune took “Bentium Unlimited Perseverance for You” as the theme of the exhibition, and exhibited in Hall H with its Bestune T77 and Bestune T99 models. At the press conference that day, FAW Bestune officially released the "Infinite Equation FMA Architecture". At the same time, the first product based on this architecture that embodies the new design language of Bestune "Sexy Curved Surface of Light and Shadow Philosophy" was officially named the "New Third Generation" Pentium B70".

Forward-looking technology breaks through the industry trend, user experience creates unlimited value

As we all know, the new crown epidemic that has swept the world has brought greater challenges to the global auto market, and has also caused the Chinese auto industry, which is already in a period of adjustment, to be superimposed to meet the "new normal": the survival of the fittest is accelerated, and the rational consumer Increasingly favor brands with leading technology. China's auto industry wants to look for opportunities in crises and turn crises into opportunities. It needs courage and the ability to upgrade technology.

       Wherever the industry trend is, FAW Bestune will fight hard. At the Chengdu Auto Show, Jin Xulong, deputy general manager of FAW Bestune Car Co., Ltd., dean of Bestune Development Institute and secretary of the Party Committee officially released the "Infinite Equation" FMA framework. This is a brand-new technical framework built by FAW Bestune based on forward-looking predictions of user needs and relying on FAW Group's strong technical precipitation. It introduces the latest methodology in its development, with better platform and modular characteristics, and uses technology as the "engine" for product acceleration through the advantages of safety, intelligence and connectivity, driving and riding experience. , To meet the needs of users more flexibly, more diversely, and more quickly, and "hand in hand with users to rush together."

Jin Xulong, Deputy General Manager of FAW Bestune Car Co., Ltd., Dean of Bestune Development Institute and Secretary of the Party Committee, officially released the "Infinite Equation" FMA framework

       In terms of safety, the Infinite Equation FMA architecture inherits and carries forward the safety genes of the Pentium brand, and integrates 18 safety equipment and 23 active safety technologies on the basis of the "Double E" ring body that meets the highest safety standards and has independent intellectual property rights. , Can minimize accidents and protect passengers, and efficiently achieve "preventing problems before they happen".

       In terms of intelligence and networking, benefiting from FAW Pentium’s leading FEEA2.0 electronic and electrical architecture system, the Infinite Equation FMA architecture has successfully created a brand-new smart cockpit, featuring high safety, rich application ecology, and flexible iteration. Among them, the newly developed intelligent D-Life5.0 system is based on AI technology research and development, and the open Internet of Vehicles platform can provide users with rich and diverse ecological services. In addition, it is equipped with a 360° omni-directional detection sensor, which can realize 15 kinds of intelligent driving assistance functions such as highway automatic driving, low-speed automatic parking, traffic jam assistance, etc., creating a worry-free and secure value experience for every user's journey.

       For the driving and riding experience, the Infinite Equation FMA architecture combines the research and development strength of the FAW Group on the basis of maintaining excellent handling performance to create a "strength, stability and joy" driving performance. Specifically, the third-generation "Zhiqing Rubik's Cube" engine equipped with 39.06% of ultra-high thermal efficiency has become the highest level of domestic turbocharged engines that has passed the three-party authoritative certification, bringing strong and pleasant to the driver Driving experience. At the same time, through measures such as improving the airtightness of the body, reducing road noise and wind noise, the platform makes the NVH level in the car comparable to that of the joint venture brand B-class car; coupled with the blessing of the fine-tuned high-fidelity audio system, it provides users with The "quiet" and "pleasant" car environment created will be a matter of course.

  Sui Zhongjian, Deputy General Manager and Deputy Secretary of the Party Committee of FAW Bestune Car Co., Ltd. said: "The arrival of the infinite equation FMA framework has opened a new era of structured car manufacturing for FAW Bestune. Next, it will first empower FAW Bestune to advance its strategy. With the “design + technology” dual renewal as the driving force, we will create car products that meet the diverse, iterative, and infinite value needs of users."

Speech by Sui Zhongjian, Deputy General Manager and Deputy Secretary of the Party Committee of FAW Bestune Car Co., Ltd.

Ingenuity and persistence create classic inheritance, brand renewal wins creation and fission

        The Pentium with new technology stirs the trend of the innovator's permanent era; the time of continuous circulation witnesses the ingenuity and perseverance of Pentium's people. As early as 2006, FAW Bestune launched the first autonomous B-class sedan in the Chinese market, the Bestune B70, which opened the mid- to high-end era of autonomous passenger cars. The car brings stability, safety, reliability and other advantages by virtue of precise chassis adjustment, sturdy body structure, solid material guarantee, etc., and has set the benchmark for middle and high-end cars of its own brand. It is of strategic significance for FAW Bestune and even the entire Chinese brand camp.

第一代奔腾B70

 岁月不居，向上不止。在随后的14年，虽然历经汽车产业变革、车市风云变幻，但是一汽奔腾人一直臻于匠心制造，将“打造用户价值最大化的轿车产品”的执念深深植入内心，以技术焕新催生产品的进阶、迭代，始终“奔腾”在时代的前列。曾经的选择和坚持，终将成为下一刻的荣耀。此次成都车展，基于无限方程FMA架构打造、体现奔腾全新设计语言“光影哲学之性感曲面”的首款产品，便正式命名为“全新第三代奔腾B70”。

一汽奔腾全新概念车B² CONCEPT，基于全新设计语言“光影哲学之性感曲面”打造

    谈及全新第三代奔腾B70，“这款经典车型的焕新进阶，是一汽奔腾征战轿车市场迈出的新的一大步，也是新格局下，焕新奔腾的一次新冲锋。它也将为新奔腾品牌的创生裂变，赢得一个新未来；在变革孕育新机的时代，开启奔腾新的局面。” 一汽奔腾轿车有限公司副总经理、党委副书记隋忠剑如是说。

用户互动拉近情感距离，产品品质凝聚硬核证言

       好的产品，始终和它的用户在一起；有责任的企业，会用心倾听用户的每一个“用车”故事。在本次成都车展上，一汽奔腾展台迎来一位“特殊”用户——荆新伟，这是他与一汽奔腾的再续“前缘”，为奔腾产品的硬核品质再次证言。

       据了解，早在2006年，荆新伟驾驶第一代奔腾B70，以110km/h的时速，掠过30坡度的跨板，在空中侧翻2圈后，车头朝下落地，经12位身强力大的小伙子助力，试验车平稳的四轮着地。随后，荆新伟驾驶奔腾B70绕场两周，除A柱稍有变形外，整车完好无损。由此，荆新伟也成为“全国真人实车侧翻实验第一人”。

 "The first person in the national real-life rollover experiment" Jing Xinwei testified for the quality of Bestune products

At the press conference, Jing Xinwei talked about his daring to participate in the Besturn’s rollover experiment, which stems from his trust in the quality of Besturn’s products. From walking into the four major production workshops of the Bestune factory, you have a deep understanding of Bestune’s high standards for materials such as body structure and high-strength steel; to walking into the Bestune laboratory and personally participating in many roll tests, and you will never forget the high security of the entire process; On the day before the formal test, several real vehicle rollover tests were successfully completed... The perfect performance of the Bestune B70 in safety and reliability has deeply conquered Jing Xinwei. Let him never know his own brand, he turned directly into fans, and successively included the Besturn B70 and Besturn B50 under his command, becoming a loyal fan of FAW Besturn products. At this auto show, for the official naming of the new third-generation Pentium B70, Jing Xinwei expressed that he is looking forward to the arrival of this classic model.

       It is worth mentioning that at the event site, 50 first-generation and second-generation Besturn B70 owners from all over the country cheered up. Among them, Mr. Fu, the second-generation owner of the Besturn B70 from Chengdu, shared the happy time of the Besturn B70 for the past four years, spending time with himself and his family, and is a "good partner" in life who is striving for improvement. For a long time, Bestune B70 guards them with quality, grows with them, and each has a long-lasting and perfect evolutionary experience. The auto show once again "come together", while narrowing the emotional distance, it also invisibly supports the product quality of the Bestune B70.

Wang Shengli, Deputy General Manager of FAW Bestune Car Co., Ltd. and General Manager and Party Secretary of FAW Car Sales Co., Ltd.

Present a hand-drawn design draft of the B² CONCEPT concept car to the representative of the car owner

       The new era of Call of Duty, the new challenge horn is urged. At present, although China’s basic status as the world’s largest automobile producer and consumer has not changed, the industry’s competitive landscape has entered a new fierce stage. It is no longer a simple confrontation of a single product in the domestic market, but has evolved into a continuous core technology system capability. competition. FAW Bestune uses technology to advance, implements brand strategy, consolidates the foundation of the brand, promotes brand upgrading, and is committed to accelerating to become an innovative and entrepreneurial "new car building force", to make affordable, usable, and dignified for the Chinese people Cars, and continue to work hard and keep making progress.

 Pentium is unlimited, strategy determines height; obsession is for you, technology determines the future. I believe that with the official release of FAW Bestune's new technical architecture-Infinite Equation FMA architecture, and the coming of the new third-generation Bestune B70, FAW Bestune will accelerate its entry into the domestic mainstream car while consolidating its technological confidence, product confidence, and brand confidence. The pace of the manufacturer creates the glory of the national automobile industry again!