Looking back on 2019, the overall automotive market has been ups and downs. Whether to follow the trend or fly against the trend, we choose to reach the peak again.

The more the change, the more challenges there are, and the greater the opportunities there are. In 2019, the car sales market was sluggish, and the used car market was greatly affected by the general environment. Traditional second-hand cars are impacted by the Internet, leading to the good days of asymmetric information and higher profits have passed. Facing the new pattern and affairs, under the leadership of our leaders, we quickly studied the market, followed the pace of market development, found our own strengths and weaknesses, exploited our strengths and circumvented our weaknesses, and enabled us to grow against the trend during the past recession. Our advantages: resource advantage, brand advantage, platform advantage.

Better sales are inseparable from marketing activities that are efficient and in line with customer psychology. Every quarter we have to carry out 1-3 second-hand car marketing activities or special second-hand car replacement sessions for new cars. Affected by the epidemic factor, the number of second-hand car customers has dropped significantly, but we are still working hard to carry out various marketing activities.

In March, we launched the theme: “Home” can be upgraded and “Exchange” is a new activity. The purpose of the activity: to increase replacement volume and sales of used cars. Propagate on the Kuaishou platform, increase the creation of a preferential atmosphere in the store, help sales reach, promote business volume through brand upgrades, promote through a variety of materials, Internet + mode: online + offline omni-channel, Kuaishou platform, cooperate with each other and expand publicity , Collecting guests. At this event, we connected with the leaders of the manufacturers and promoted the brand to the manufacturers and customers. In March, 55 units were replaced, 60 units of used cars were sold, and the expected goal was achieved.

Launched in April on the theme: live broadcast of big coffee, easy car appraisal-FAW-Volkswagen official certified second-hand car exclusive live broadcast season. Leveraging on the popularity of online live broadcasts, the company launched live broadcasts focusing on second-hand car business introductions to enhance live broadcast professionalism and user awareness, enhance user favorability, and thereby increase online customer acquisition, increase replacement volume and increase second-hand car sales. During the epidemic period, in order to increase users' awareness of second-hand cars, increase user favorability, and increase online gatherings to create personalized online live broadcast marketing activities. Through the full simulation of the pre-exercise scenario and material preparation, the number of online viewers of this event was 24,000, more than 20 groups of used cars were gathered, and two used cars were sold.

From the era of profiteering to the rational period, the second-hand car market has more things to do. Only more professional technology and more efficient quality service can win more customers. The second-hand car business of 4S stores is promising, professional, brand, The platform puts Huihua's second-hand car among the best in 4S stores. But there is still more room in the huge used car market, and we need to invest more sufficient resources to open up a larger market!