Winter "construction" or "cat winter" is an important watershed between pioneers and watchers. It is the boundary between whether the enterprise and professional managers can continue to grow healthily.

There are four seasons in the year, warm and cold weather in the sky, and lack of mass in the moon. This is a natural law. It does not depend on people's subjective will, but we should and can correctly understand, scientifically follow and use objective laws.

First of all, we should see that not all areas are so cold in winter. In 2011, the growth rate of the national automobile industry slowed down, but FAW-Volkswagen's Audi and Volkswagen brands maintained a strong growth momentum and entered the one-million-vehicle group army of automobile enterprises; the liberation of commercial vehicles was guided by the national weight-based charging policy. FAW Jiefang Qingdao Plant's lightweight tractors were in short supply for a time. The sales of our Qingdao Automotive Sales Division in the fourth quarter have been rising all the way; last year, the sales of Jiefang spare parts exceeded the 100 million mark. The growth rate this year has reached 70%, and Shenghuixin’s sales have doubled; the international market, especially the commercial vehicle market, has strong demand, and there is a lot of room for us to expand.

We have no reason for Maodong. We must completely change our concept, change the traditional habits of Northeast people, and turn Maodong into construction. It will definitely make a difference.

Secondly, some areas are indeed colder. The challenges faced by self-owned brand cars in 2011 are unprecedented. We must face this reality, otherwise it will not be a materialist attitude. How to do? We can only keep warm, rely on the power of the group, rely on the power of the brand cluster, we must implement the group's strategic policy to the fullest, and we must not go our own way. It is impossible for a lone sheep to live on the grassland, and it is impossible for a lonely poplar to grow in the desert. A single individual cannot resist rain, snow and wind, let alone tigers, leopards, jackals, and wolves. It is only a matter of time before a single non-mainstream brand store is acquired or merged. All members of the group must establish the idea of coexistence and co-prosperity, overcome standardism, departments and departments. The cooperation and coordination between the unit and the unit is crucial. The power of a large team is the real power. For example, without the guarantee and support of the financial department, how can you improve your resilience with the help of the business department alone? Control the market.

Third, continue to innovate the business model: intensively cultivate in one's own region, increase unit output, and increase market share to benefit; benefit from capital operation; benefit from the extension of the automotive value chain and the in-depth development of derivative business; to the international market and barter Trade must be profitable. Seek benefits from scientific management methods and tools.

As long as we don't give up our minds, keep our enthusiasm, take into account the overall situation, and be brave to innovate, we will usher in a new round of greater development.

Quoted from the chairman's message in the 16th issue