The subordinate link of our auto dealers in the auto industry chain determines that we must survive and develop by service. Even for automobile manufacturers, due to the homogeneity of their products, the differences in technology and quality are getting smaller and smaller, and the main thing they fight for is service. The establishment of the Haier brand is mainly based on the service brand "sincere forever". Volvo Cars is not selling products, but providing customers with a complete set of solutions to solve problems. It is a systematic service. Why not our dealers? There are several dealers of the same car brand in a region, and the products are not differentiated. The situation of exclusive monopoly no longer exists. The only effective means and way of competition is service. Service is our foundation.

First of all, to establish the customer first service concept, and to improve customer satisfaction as our unremitting pursuit. Being customer-centric is to put yourself in the shoes of your customers, and provide customers with services from life to death such as buying new cars, accessories, maintenance, and providing information on transportation vehicles, loan consumption, replacement or recycling of used cars, etc. Responsible to the end, you cannot cross the river to dismantle the bridge or leave the store without admitting it. This "ultimate care" is a prominent manifestation of the cultural values of the Fortune 500.

Second, continuously improve learning ability. The sustainable development and competitive advantage of an enterprise depends on whether the enterprise can learn new knowledge, update knowledge, and obtain necessary information from internal or external resources in the fastest and shortest time. All employees of the enterprise, especially Whether the management is good at continuously improving their own learning ability and whether they can strengthen organizational learning, that is, use interaction, mutual consultation, feedback and other methods on the basis of "individual learning" and "team learning", so that the effect of organizational learning exceeds the effect of individual learning Can the new knowledge learned and new information acquired be applied to the transformation and innovation of the enterprise at the fastest speed and in the shortest time, so as to continuously improve the performance of the enterprise to meet the needs of the market and customers.

Third, pay attention to details and persevere. It is not easy to do every simple thing well, and it is not ordinary to do every ordinary thing well. Do not be greedy for big things, and behave regardless of small things. Any omission in our work may be only one percent or one thousandth for you, but it is one hundred percent for your clients. Any mistake in your work will damage the image of the company or even destroy the company's brand. Therefore, we must be cautious and not careless at any time and place in our work.

Fourth, continuous innovation. Service is endless. We can and can use differentiated strategic thinking to continuously innovate our service methods and fields, and we must not fully embody "humanization", that is, respect and humane care for customers in the service process. Work hard, continue to improve customer satisfaction, consolidate and expand our market share and profitability, and ensure the sustainable and healthy development of the company.

Fifth, strengthen the training of team willpower and the establishment of self-confidence. We are in an era of severe market competition. If we want to gain a firm foothold in market competition and maintain a leading position in the industry, we must have the willpower to fight hard and the confidence to never rest until we reach our goals. Calvin Coolidge, the 30th President of the United States, has a famous saying: There is no spirit in the world that can replace perseverance. Talent is not good, talented losers are everywhere; talent is not good, "only gifted" has almost become a common saying; education is not good, high-level idiots who are educated in this world are full of people, only determination And perseverance is the key to your success. Our management and employees must face up to difficulties and not avoid conflicts. We must know how difficult we are, go to places where the masses have many opinions and even complains, and undergo tempering in the process of overcoming difficulties and resolving contradictions, and improve ourselves so that individuals and enterprises can grow and progress together.

Quoted from the chairman's message in the first issue